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Once upon a time, there was a professional young man who frequented strip clubs. He became annoyed of the “hustle” culture and dated environment at each club he visited. One day, his friends suggested inviting a group of college girls to his New York City flat for a “lap dance” party. The following is of mystic folklore.

For four years he hosted invitation-only events that most men and women only dreams of. These “underground” lap dance parties grew from his home to top nightclubs, hotels and lounges throughout New York City. Along the way he launched Die Happy Tonight, a boutique hospitality and creative agency.

Please relax and stay awhile. As our guest, we hope that you FEEL something during your time here. Feel alive. Feel yourself. Feel aroused. Feel a connection. Feel the magic that started it all.
— Owner

In the summer of 2018, a group of renowned hospitality professionals approached him to re-imagine an existing strip club (the infamous Headquarters) and create an entirely different gentleman’s club. Through this collaboration, the convergence of food, music, cocktails, and entertainment was formed to create an immersive, multi-sensory event unlike anything before it.

Rosewood Theater is now considered the “the worlds most liberating gentlemen’s club”. The the Midtown West duplex space carries on what has made Die Happy Tonight so popular - their underground lap dance party feel. There are no stripper poles, no pushy hosts, no tacky stripper attire, and no stripper mentality. Instead the club boasts a relaxed and upscale cocktail party environment with amateur “models” that, if you’re lucky, provide topless lap dances behind curtained off sections and semi-private rooms. It’s an experience unlike any gentleman’s club in the world.

To gain entry, one must have an invitation. With our invitation, we invite both our men and women guests to escape reality and responsibility. Even if just for one night.