Everything about strip clubs turns me off. That’s why we designed Rosewood Theater. We have created an experience unlike any gentleman’s club in New York City and possibly the world.
— Colin, Partner


instead, The club boasts “atmosphere MODELS” WHO DANCE TOPLESS for cash Gratuity - most of whom are students, actresses, amateur models and that girl next door you’ve had a crush on since she moved in. our girls are stunning, both inside and out, with an adventurous side they want to explore.

guests of rosewood ENJOY a SOCIAL and playful atmosphere. our thoughtful design provides guests with a variety of comfortable places for semi-private and private lAP dANCes. STELLAR service and friendly staff make each guest feel at home. our stage boasts special guest DJ’s and world class cabaret performers.


HISTORY IN THE MAKING. . .Rosewood Theater is a “EROTIC THEATER” designed by the world infamous, Die Happy Tonight.Rosewood was formed through a collaboration with a group of renowned hospitality professionals to re-imagine and explore the experience of the modern gentleman’s club. The convergence of food, music, cocktails, and entertainment is woven throughout to create an immersive, multi-sensory event unlike anything you've experienced.


fall/winter Promotions: Buy one, get one free drinks and bottles the first hour of each night. Admission: $0 members and members guests, $20 with invitation and $50 guests with no invite. $0 admission for groups of four that purchase a bottle. Bottles start at $375.



WHAT IS ROSEWOOD THEATER? A multi-floor EROTIC THEATER AND PRIVATE GENTELMeN’S CLUB IN MIDTOWN WEST featuring the very best lap dance experience and nightly entertainment.

WHAT CAN I EXPECT?  a unique atmosphere that is playful, social and relaxed. the vibe is very much like a party in a artsy lounge. 50-100 amateur dancers available for semi-private and private topless dances. live special guest dj’s and cabaret performers.

WHAT MAKES ROSEWOOD DIFFERENT? We empower and educate young women while providing them a safe opportunity to become financially independent. we have put Women in charge.

HOW MUCH ARE LAP DANCES AND PRIVATE ROOMS? Lap dances are $20 per song. we have a semi-private dance area available for $60 all night and semi-private rooms for $100 per 10 minutes or $500 per hour.

IS THERE ADMISSION? Members are complimentary or pay a reduced admission while guests pay $20 with an invite and $50 without an invite. Groups of four who purchase are bottle are comped.

IS THERE NUDITY AT YOUR EVENTS? yes. we allow our models to wear lingerie and to go topless. Men, keep your clothes on - we do not host those types of events.

ARE YOU COUPLE FRIENDLY? Absolutely. We take great pride in providing an atmosphere that's comfortable for both men and women alike.

MAY I BRING GUESTS? Yes. ROSEWOOD is best enjoyed with good company. You are responsible for your guests at all times.

DOOR POLICY. GUESTS ARE ALWAYS WELCOMED. your entry is at the discretion of our door person.

DRESS CODE. Business, business casual, hip casual, No street or gym wear and baseball caps. Shorts allowed during the summer. What's most important to us is that you present yourself as a gentleman or lady and have a positive attitude.

PRIVACY. Privacy and discretion is paramount for our guests. Your information will never be shared or sold to anyone. Absolutely no picture taking, social media or press is permitted. Any photos or videos will be confiscated.

I LOST SOMETHING. please come BACK during regular hours AND CHECK WITH OFFICE. We are not responsible for any lost or stolen items. We highly suggest you keep any valuable items at home. Never leave any items unattended.


All guests must act like a gentleman or lady at all times. Be respectful of staff, entertainers and fellow guests. Sex, drugs, fighting, harassment of any kind, theft, full-nudity, solicitation, heavy touching, drama and any illegal activity is strictly prohibited. Women are in charge. Women approach men, men do not approach women. Anyone not following our Code of Conduct will be asked to leave immediately. All members and guests are required to be 21 years in age or older and present a valid ID to enter event.


WHAT IS MEMBERSHIP? MEMBERSHIP TO ROSEWOOD THEATER IS OFFERED THROUGH Die Happy Tonight. membership has been designed for discerning men and stunning women with an appetite for adventure. As a member, you will be granted unparalleled access to our private events, curated experiences, member-only clubhouses and our beautiful community.

HOW DOES MEMBERSHIP WORK?  Membership is not required to attend our ROSEWOOD. Once you become a member, you will be added to our member email list for 12-months from date of purchase. Our members email provides details of a variety of events and services not available to THE GENERAL PUBLIC AND guests. All members go through a probation period and meet with management to ensure the utmost quality experience at our events.

WHO ARE MEMBERS? Members are leaders, risk takers, thrill-seekers and explorers. Members enjoy new places, new people, new experiences, and for those of us who have been privileged enough to have been saturated with great stuff, more of the same.

HOW MUCH DOES MEMBERSHIP COST? Membership is $950 annually.  We have premium and ultra premium membership levels for those looking for white glove member services that provides access to services off our member menu.

TELL ME ABOUT MEMBER CLUBHOUSES. They are lofts and penthouses hidden throughout the City. Clubhouses host to members only. Members may rent our clubhouses for their very own DHT themed events for two to 100 guests. Contact our concierge if you would like us to plan a special evening for you at one of our clubhouses.

HOW DO I BECOME A MEMBER? You may purchase membership at www.diehappytonight.com/join

WHY SHOULD I BECOME A MEMBER? You're interested in new experiences with new people. Members and their guests never pay a cover at our regular events and have access to our member's lounge. Members receive priority and discounted ticketing at our pop-up events. We also host member only experiences. 

AM I MEMBER IF I'M ON YOUR EMAIL LIST? Invited men and women may join our general email list and attend our events as a guest. You're only a member if you've paid for membership.

CAN I ATTEND YOUR EVENTS WITHOUT BEING A MEMBER? Yes. Our regular events are open to those on our email list and their guests. If you receive an invite, you're invited.

WHAT ARE THE BENEFITS OF MEMBERSHIP? Complimentary admission to all Dance and Social events plus all guests.  Access to our member-only clubhouses and pop-up events. Direct contact with our concierge who can facilitate event planning.  Priority reservations and seating over non-members. Consideration for higher tiered memberships.

WHAT CAN EVE DO FOR ME? All members have access to Eve, our concierge, for basic inquiries and event planning.  Text Eve to make group reservations, plan a special night out and learn more about the benefits of membership.

I WANT MORE THAN WHAT GENERAL MEMBERSHIP OFFERS. We have made available a very limited number of elevated memberships for those who have lived a life saturated with amazing experiences, and desire more of the same. We develop an intimate understanding of our elite members’ preferences and needs and strategically collaborate to help them fulfill their lifestyle goals. To inquire, email lana@diehappytonight.com

WHY ARE SOME EVENTS MEMBER ONLY? We believe that it's the people that make the party and that having an enjoyable experience starts with having guests of a certain caliber. Vetting guests through membership allows us to create an elevated experience and push the envelope just a little bit further.

YOU HAVE MY CREDIT CARD INFORMATION. IS IT SAFE? Your credit card info is stored directly to Wave which follows PCI Security Standards.


I WANT TO MAKE MONEY AT YOUR EVENTS.  We are always looking for stunning women (models) to attend our events as guests. As a guest or member of our events, you are not being employed by Die Happy Tonight or the host venue. You will have the opportunity to receive gratuity from members who attend our events for your time and attention. We pride ourselves in providing a safe, professional and fun environment that empowers women and provides them with opportunities to become independent. The only requirements that we have for our model guests is that they follow our Code of Conduct (listed above), be over 21 years in age and have a valid ID. To learn more about attending our events as a model member, please email eve@diehappytonight.com

I WANT TO PERFORM AT YOUR EVENTS.  If you're a live musical act or band, theater act, DJ, burlesque performer, dominatrix, etc. please send your information to eve@diehappytonight.com for consideration to be added to our talent roster.

LIFESTYLE BRANDS & EVENT PRODUCERS & PROMOTERS. If you're looking to reach our audience in a creative way, collaborate on a new or existing event or hire us or one of private event spaces for your own private event, please send a proposal to eve@diehappytonight.com and management will schedule a call or a time to meet with you at our office.P